Embassy personnel handed out brochures about tourist destinations in the Philippines and other information materials provided by the Department of Tourism. They also took advantage of its participation in the BTL to connect with local tour operators and discuss possible collaboration on how to further promote travel to the Philippines.

The International Tourism Fair of Lisbon provided benchmarking with other tourism destinations, promoted the exchange of ideas and experiences by travel agencies and among professionals, and presented the latest news and developments in the tourism sector. This annual event also brought together international exhibitors and participants from the global tourism industry.

In addition to the exhibitors from countries around the world, the BTL 2014 also presented upcoming tourist destinations, food tasting, and cultural presentations. For the Philippines, this event served as an important opportunity to promote its tourist destinations not only to the Portuguese public but also to the international community who are regular visitors to the annual BTL event.